Herbert Grow fresh organic food at home

Herbert Grow fresh organic food at home

The hydroponic vertical farm for your home. Simple, clean and 40% more efficient indoor garden.

Meet Herbert - Your very own vertical hydroponic farm for fresh organic produce. Chilis, mint, basil, strawberries,… You name it - Herbert can grow it!

Herbert is changing how fresh food is grown. Making it possible for everyone to produce locally at home. The in-house developed LED technology and hydroponic system allow for optimal growth of your plants all year around. This way you can harvest up to 40% more.

The price, the product, shipping, payment, and more

  • Price range from €399 EUR + Shipping to €798 EUR + Shipping

Herbert is a hydroponic vertical garden, which means that plants grow directly in water and no soil has to be used. This technology is also used by e.g. NASA for producing food crops on space exploration missions. This way planting needs less space, is clean and much more efficient.

Step 1: Put a seed into one of our biodegradable sponges, which are also used by NASA, and place the sponge in a little pot.

Step 2: Place the pot in Herbert, put one of our special seed caps on it until you can see a little seedling sprouting. Up to 15 plants can grow at the same time.

Step 3: Add water and organic fertilizer.

Step 4: Watch your delicious salads, herbs and fruits grow.

We have tested and analyzed various systems that are available on the market. There are many low cost countertop solutions but all of them lack the energy and size to be really productive.

Therefore, we created a true vertical farm with a strong LED light to save you space and let you grow, even in the coldest of winters. You can easily set the time when the light should be switched on and off.

Our specialized designers and prototype engineers put a lot of effort into designing a unique system, that saves you space while producing tasty and colorful vegetables, herbs, and fruits like strawberries faster compared to anything else available.

40% faster compared to traditional farming methods. You can grow a fresh head of lettuce within 4-5 weeks compared to 2-3 months. Making it possible to harvest 80-90 lettuce heads each year – every 4 to 5 days one!

Growing at home gives you full transparency of your food. You know what is in it: no GMO, no pesticides, no herbicides, all fresh and organic. Harvest it when you need it. This way you can reduce your food waste too.

These are some examples of greens that we offer to grow in Herbert. Herbert comes with a starter kit which includes 30 sponges, seeds and fertilizer. More sponges and seeds can be easily delivered to your home.

Our free app for Android and iOS will guide you through the growing process and will allow you to adjust the light settings to suit your needs.


Materials: Front: beechwood or poplar wood finish; Frame: white powder coated aluminium plate; Growing Modules: food safe Polypropylen (PP) Space for up to 15 plants Total weight (including light, water and plants): 12 kg/ 26,5 lbs Measurement: 820 x 560 x 115 mm/ 32.3 x 22.0 x 4.5 inches Patent pending Included Power adapter: 110Volt/230Volt LED Light

28 high quality LEDs 60 Watt special developed light concepts enable best growth Measurement: 200 x 300 x 500 mm/ 2.8 x 11.8 x 19.7 inches App

Available for iOS and Android for free Low energy Bluetooth connection

The Team Since 2014 Alexander Penzias and Alvaro Lobato-Jimenez are working on combining modern, smart technology with hydroponics to minimize the land, water and energy used in farming. Our ultimate goal is to make indoor farming simple, clean and enable everyone to do it at home. For three years we have been installing and optimizing hydroponic systems for restaurants and offices. Now we want to turn everyone’s thumb green with Herbert!

Testimonial In 2016 we installed this 10m² beautiful customized hydroponic system at top chef Leo Wrenkh’s restaurant and cooking class studio. The Wrenkh family well known as vegetarian food pioneers, have their restaurant hearted in the city center of Vienna.

The Development We have been working on Herbert for almost two years to make this product as easy to use and as clean and safe to work with, as possible. With our team of experts in their respective fields we have developed something new and beautiful, a product that will change your food consumption tremendously.

We have our suppliers and production partners ready to produce in the required quality and quantity. To guarantee quality and shorten communication channels we decided to fully rely on European partners, mainly in Austria and Hungary. After the last adjustments for mass production after the campaign has finished, we are looking forward to start production in July 2017.

We are here not just to pre-sell Herbert, but rather to expand our passionate community of urban farmers. We believe that you play an integral role in the development of Herbert. By supporting us you help to build the basis for the next generation of food production. Because we want to engrain food farming into our everyday lives.

If you are ready to join this exciting journey with us, please support our campaign and spread the word! A few clicks for you make a big difference for us.